“Website se WhatsApp funnel par shift karna ek great decision tha. Customers ko instant answers milte hain, product samajhna easy ho gaya, aur conversions clearly jyada ho gye hain. My business has grown significantly.”
Shreyansh Jain,
Founder, Sohveda
Story Overview
Sohveda, a growing D2C brand, was running Meta ads for its hero product using a standard website funnel. While traffic was strong, conversions were low, and acquisition costs were high.
With JoyzAI’s WhatsApp AI agent, Sohveda replaced its traditional funnel with a Click-to-WhatsApp journey, turning passive browsing into guided conversations and enabling customers to discover, decide, and purchase within a single chat.
About Sohveda
Sohveda is a wellness-focused D2C brand built around making traditional, natural living more accessible in everyday life. Their products are inspired by time-tested practices, but designed for modern consumers who are trying to be more intentional about what they use and how they live.
From sourcing ingredients to product formulation, the brand puts a strong emphasis on quality and authenticity. It’s not positioned as a quick-fix wellness brand, but rather as something that fits into a longer-term lifestyle shift, for people who care about what they consume and how it impacts them.
Over time, Sohveda built a solid presence through performance marketing, especially on Meta, using their hero products to attract a steady flow of high-intent users to their website.
