“JoyzAI is like a virtual employee that doesn't take leave and works for you 24×7, handling a large volume of queries. ”
Himalaya,
Founder, Rare Production
Overnight inquiries handled
200+
Always-on sales agent
24/7
Response to every incoming lead
100%
Story Overview
Rare Production, a Delhi NCR-based wedding photography studio, relied heavily on Meta ads to generate inquiries for weddings, pre-wedding shoots, and destination projects.
The ads performed well, especially during late-night campaigns when CPMs were lower. But while leads were coming in around the clock, the team wasn’t available to respond instantly.
Potential customers messaging at 1 AM or 2 AM often had to wait until morning for a reply. By then, many had already moved on to competing vendors.
With JoyzAI’s AI sales agent, Rare Production transformed late-night wedding inquiries into instant, qualified conversations, ensuring no high-intent lead went cold before morning.
About Rare Production
From pre-wedding shoots and luxury wedding coverage to themed destination, Rare Production specializes in creating highly personalized visual experiences for couples.
Founder Himalaya relies heavily on Meta ads to generate inquiries. Every day, the business receives hundreds of messages from potential customers. And most wedding inquiries happen during non-working hours, when couples are researching vendors together and making quick shortlists.
And in wedding photography, the couple is already in touch with so many vendors. One missed inquiry means missed potential sales, and the client moves to the next available business.
